Sound Diplomacy is the leading strategic consultancy providing cities, governments, tourism and real estate sectors with the tools to measure, assess and unlock the economic value of music and cultural infrastructure. The confluence of technology that has disrupted the old music business models, new state financial incentives for permanent job creation, and intellectual property production, market growth, and the strong New Orleans brand as a center for innovation, technology and entrepreneurship makes this the right time for this initiative. The NOME initiative will grow the local economy by capturing and adding to the value of its music creators, attracting investment and creating new jobs. Stakeholder Engagement and Needs Assessment including survey. The Sound Diplomacy team met around people from the local music sector during their time in New Orleans. The survey closed on September 29,
New Orleans Music Economy Initiative (NOME)
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As a result, the majority of jobs, wealth, and ultimately, most successful musicians end up in cities like Nashville, Los Angeles, and New York — not New Orleans. Live performance is just the tip of the Music Economy iceberg. Vision — A Complete Music Economy. This will sustain our artists and keep them here, and will create thousands of jobs and millions of dollars in wealth to benefit the Greater New Orleans region. Executive Summary. New Orleans can be a global leader in monetizing music IP, and this plan is intended to be a blueprint for moving this forward. You can access the Executive Summary here. The New Orleans Music Economy Initiative is spearheaded by a group of regional business and music leaders, with international experience and reach, including:. Using cutting edge research and data-driven methodology, Sound Diplomacy develops strategies that deliver economic growth and social development by creating vibrant and sustainable music ecosystems.
New Orleans Music Economy
GNO, Inc. Sound Diplomacy, a London, Berlin and Barcelona-based music policy consultancy and global expert in developing long-term and productive music strategies has been selected to develop a Music Economy Action Plan for Greater New Orleans. Sound Diplomacy will manage a quantitative and qualitative month process that will deliver a detailed, critical-path action plan with steps needed to fill in the gaps and realize the full economic potential and vision for the Greater New Orleans Music Economy.
New Orleans is synonymous with music: the birthplace of jazz, the most festivals in America, a place where people dance at both weddings and funerals. It would seem that New Orleans would have a deep music economy supporting this brand, creating jobs and wealth for its hometown. As Grammy-Award winner P. I was a part of a long list of songwriters and musicians who had to go elsewhere to flourish in the business of music. Think of it: making money off digital streaming. If we do this well, we will sustain our artists and keep them here, while diversifying and growing the economy. New Orleans music leaders and activists have been working on this idea for many years. Their commitment and tenacity have laid the groundwork for our effort, and we are grateful. GNO, Inc.
